Cold Chain University Blog

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Cold Chain is Planned Opportunism

Monday, November 24, 2014 at 12:00 AM | Vivian Berni | Collaboration

Planned opportunism is about responding to chance events. 

Some years ago, I remember learning about a concept presented by Vijay Govindarajan, Professor of International Business at the Tuck School of Business at Dartmouth College. It goes something like this: 

"Any major change in one’s life is always a result of chance events. This is the 'opportunism' part. But how one responds to chance event is anything but chance. This is the “planned” part. Planning is about knowing yourself, your strengths, your aspirations, and your competencies. The more you know yourself, the more you can take risks and harness and leverage the chance event. Life is neither completely planned, nor is it completely random. It is interplay between chance events and intentional choices."

Similarly, cold chain cannot be completely planned. But there is an opportunity to plan for the not so random events that can arise throughout the transport. This results in opportunism. LifeConex applies this strategy by implementing ChainLinks.

From end to end, every link in your cold chain is essential. ChainLinks build your unbreakable cold chain.

Simply put, ChainLinks are points of visibility and control to strengthen shipment accuracy and quality. By placing enough ChainLinks in the right places, we make certain your shipments are safe, secure and never out of sight.

As we start to experience the change in weather and seasons, have you considered your opportunities to strengthen your cold chain? 

Vivian Berni


Vivian Berni, Senior Advisor, Optimisation

I am a science and technology explorer who is connecting the dots within the life sciences and health care sectors. Logistics and supply chain management are just some of the many variables that I consider daily. Within LifeConEx/DHL, I’m keeping tabs on industry trends while looking for ways to optimise my customers’ business. Prior to this, I was a driver of innovation who was responsible for project implementations affecting customer journey, branding and ideation. Email thoughts, tips and questions to vivian.berni@lifeconex.com or follow me on Twitter @vivianberni.

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