Cold Chain University Blog

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Monitoring Attitude: Part 1

Wednesday, April 1, 2015 at 1:24 PM | Vivian Berni | Collaboration

Within the cold chain transportation industry, the need to improve visibility and control exists as a constant. When things do not go as planned per the process, proactive intervention is required. Professionals in our field engage in a series of complimenting and necessary activities, such as:

  • Assessing partners
  • Implementing new CAPAs
  • Finding appropriate packaging solutions
  • Conducting meetings
  • Brainstorming solutions

All these activities share a common objective: keeping the proper balance between shipping under excellent conditions with reduced risk at a lower cost.

Cold Chain transportation, as with other industries, can be very challenging especially when you add the “people” factor into the equation.
This is where “Attitude” plays a major and critical role.

But before we delve into this further, allow me to comment that my intention is not to provide motivational content that will make you feel good and happy.
I’d like to explore attitude from a technical standpoint and how we can use it as tool to our advantage.

When we think of attitude, there is always an association to labels.
Consider how we refer to one another, the pessimist versus the optimist or the realist versus the dreamer?

What is attitude?

People identify attitudes with personality, ethnicity, economic status, personal life experience and sometimes even age.
These notions will never change, but I’d like to start things off with a definition I’ve come to reflect upon:

"A predisposition or a tendency to respond positively or negatively towards a certain idea, object, person, or situation. Attitude influences an individual's choice of action, and responses to challenges, incentives, and rewards"

Main takeaway from this definition:  tendency to respond = Action 

Next week, I’ll uncover how this way of thinking changes our behavior and surrounding environment. 



Alfredo Salcedo, IT Business Analyst Manager & SR. Salesforce Administrator at LifeConEx

Alfredo Salcedo is responsible for overseeing DHL / LifeConEx operational IT system for Life Sciences and Healthcare called “LifeTrack.” Since LifeTrack was created, Alfredo has been working on processes, developing and growing the system. This has allowed him to understand all the different point of views from an end user prospective, including both internal and external. Because technology keeps evolving, new ideas come on board and new business requirements are uncovered. Alfredo enjoys adding customer-centric enthusiasm and bringing technology to life in his job. 


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