Within the cold chain transportation industry, the need to improve visibility and control exists as a constant. When things do not go as planned per the process, proactive intervention is required. Professionals in our field engage in a series of complimenting and necessary activities, such as:

• Assessing partners
• Implementing new CAPAs
• Finding appropriate packaging solutions
• Conducting meetings
• Brainstorming solutions

All these activities share a common objective: keeping the proper balance between shipping under excellent conditions with reduced risk at a lower cost.

Cold Chain transportation, as with other industries, can be very challenging especially when you add the “people” factor into the equation.
This is where “Attitude” plays a major and critical role.

But before we delve into this further, allow me to comment that my intention is not to provide motivational content that will make you feel good and happy.
I’d like to explore attitude from a technical standpoint and how we can use it as tool to our advantage.

When we think of attitude, there is always an association to labels.
Consider how we refer to one another, the pessimist versus the optimist or the realist versus the dreamer?

What is attitude?

People identify attitudes with personality, ethnicity, economic status, personal life experience and sometimes even age.
These notions will never change, but I’d like to start things off with a definition I’ve come to reflect upon:

"A predisposition or a tendency to respond positively or negatively towards a certain idea, object, person, or situation. Attitude influences an individual's choice of action, and responses to challenges, incentives, and rewards"

Main takeaway from this definition:  tendency to respond = Action 

Next week, I’ll uncover how this way of thinking changes our behavior and surrounding environment.